About Us

About GenerEdge

Financing Solutions for Business Borrowers

We connect business borrowers with a network of credit unions, CDFIs, and community lenders that offer rates and terms aligned with each borrower’s needs, without regard to their race or gender.

Where Technology Meets Advocacy

We offer an AI-assisted loan origination platform to a growing network of lenders who are actively seeking to deploy capital to women and minority entrepreneurs.

Our Platform

Built on a fintech backbone

Our Fintech Backbone

Partnership with Finturf, a Lending-as-a-Service platform.

The Intelligence

SafeTurf.ai 360°, an AI-driven KYB/KYC and fraud monitoring tool.

The Standard

SOC 2 Type II audited for bank-level data security.

While GenerEdge operates within a national network — accessing minority MBE/WBE businesses across all 50 states — we specialize in hyper-local delivery. Our platform uses a national lender waterfall to deliver high-intent business loan requests from business owners exactly within a lender’s field of membership.

Leadership

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Tracey Wiseman

CEO and Co-Founder

Tracey Wiseman started this woman-owned firm dedicated to financial inclusion in 2022. With deep roots in growing social-purpose organizations and tech start-ups, GenerEdge is the digital evolution of her 25 years in community development.

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Stephen Pool

Partner

VP of Finturf, developer of SafeTurf’s 360° risk management, and founder of a Green Bank, Stephen has dedicated his career to building secure financial ecosystems.

“I started GenerEdge because I saw too many brilliant entrepreneurs stalled by a banking system that wasn’t built for them. We’re here to turn a ‘No’ into ‘How can we help?’”

Tracey Wiseman, CEO and Co-Founder