Your Small Business Loan Co-Pilot
GenerEdge matches small business borrowers with lenders who are most likely to approve their loan request. We combine three decades of financing expertise, providing online speed with old-school personal service. After matching you with the right lender, we hold your hand through every loan approval phase.
What Sets Us Apart
GenerEdge acts as the borrower’s agent.
We Work for You, Not the Lender
Most brokers charge upfront fees and act as sales agents for high-interest-rate platforms. GenerEdge operates as an independent borrower’s agent — handling even complex capital stack problems with zero upfront fees. We get paid only when you get funded.
Transparency
No hidden fees, no confusing jargon. We keep our communication honest and our online tracking open.
Who We Serve
Our specialty markets.
We specialize in helping Home Improvement Contractors, Homebuilders, Women-Owned and Minority-Owned businesses find low-cost lending sources.
Our Approach
Lower interest rates and approval-ready.
Our portfolio of lenders is an alternative to both traditional banks and online non-bank lenders. GenerEdge connects small business borrowers with a network of credit unions, CDFIs, and community banks that offer lower interest rates and inclusive lending criteria.
Built on the Co-Pilot Principle
You wouldn’t jump from a boat into the ocean or fly an airplane without a buddy at your side. GenerEdge brings that same sense of safety and confidence to business financing. As a community-first team, we don’t just help businesses get funded — we build lasting relationships.
Leadership
Tracey Wiseman
CEO and Co-FounderTracey Wiseman started this woman-owned firm dedicated to financial inclusion in 2022. With deep roots in growing social-purpose organizations and tech start-ups, GenerEdge is the digital evolution of her 25 years in community development.
Stephen Pool
PartnerVP of Finturf, developer of SafeTurf’s 360° risk management, and founder of a Green Bank, Stephen has dedicated his career to building secure financial ecosystems.
Let’s talk about your financing
Fifteen minutes, no obligation. We will look at what you need and tell you which lenders fit.
Schedule a meeting No up-front fees. We get paid only when you get funded.