GenerEdge, Inc. — Privacy Policy

Effective Date: January 15, 2025

GenerEdge, Inc. (“GenerEdge,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit GenerEdge.com, use our services, submit forms, or communicate with us—including via SMS text messaging.

By accessing our website, providing information, or opting in to receive SMS messages from us, you agree to the practices described in this Privacy Policy.

Information We Collect

We collect several types of information, including:

1. Information You Provide Directly

We may collect:

• Name
• Email address
• Mobile phone number
• Business name and business contact information
• Mailing or physical address
• Loan inquiry details, financial information, and supporting documents you submit
• Information you provide when scheduling a call or appointment
• Login credentials (if you create an account)
• Any other information you voluntarily submit to us through forms, applications, or communication  

 

A.  SMS-Specific Data Collected

If you opt in to receive SMS messages, we may also collect:

• Your mobile phone number
• Timestamp and method of consent
• SMS delivery and interaction logs
• Message status (delivered, undelivered, opt-out, etc.) 

When you visit our website or interact with our services, we may automatically collect:

• IP address
• Browser and device information
• Pages viewed and referring links
• Cookies and similar tracking technologies
• Analytics data (e.g., via Google Analytics)

These tools help us understand site traffic, improve performance, and personalize user experience. 

C. Information From Third Parties

We may receive information from:

• Service providers
• Marketing platforms
• Lenders or partners you authorize us to communicate with
• Public and commercial data sources

We only receive this information when permitted by law or by your consent.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Respond to your inquiries and communications
• Process loan inquiries and connect you with financing options
• Schedule appointments or consultations
• Send service-related communications
• Send SMS messages with your express consent
• Conduct analytics and website performance monitoring
• Comply with legal and regulatory requirements

3. SMS Messaging & Mobile Privacy

GenerEdge may send SMS text messages to the mobile number you provide when:

• You opt in through a web form
• You request information
• You schedule a consultation
• You agree verbally or electronically to receive SMS communications

Purpose of SMS Messages

Messages may include:

• Loan information
• Appointment reminders or confirmations
• Application status updates
• Service notifications
• Promotional messages (only if you explicitly opt in)

Your Rights & Choices

• To opt out, reply STOP at any time.
• To receive help, reply HELP or email info@generedge.com.
• Message frequency varies. Message and data rates may apply.

• Carriers (e.g., AT&T, T-Mobile, Verizon) are not liable for delayed or undelivered messages.
• We retain timestamped proof of opt-in and opt-out events as required by TCPA and carrier regulations.

SMS Privacy Commitment

We do NOT sell, rent, or share your SMS opt-in data or phone number with third parties for their own marketing.
SMS data is shared only with service providers who support message delivery and compliance.

4. How We Share Information

We may share your information only with:

 Service Providers

Including but not limited to:

• SMS delivery providers
• Web hosting and IT partners
• CRM and analytics vendors
• Lender partners you authorize
• Compliance and verification services

These providers are permitted to use your information only to perform services on our behalf.

Compliance & Legal Requirements

We may disclose information:

• To comply with applicable laws or lawful requests
• To enforce our policies or agreements
• To protect the rights and safety of GenerEdge, our users, or the public

If GenerEdge is involved in a merger, acquisition, restructuring, or sale of assets, your information may be transferred in accordance with this Privacy Policy

Never Sold 

We never sell your personal information, SMS consent data, or mobile numbers. 

5. Your Choices & Rights / Access and Correction

You may request to update or correct information by emailing info@generedge.com. 

6. Opting Out of Marketing Emails

You may unsubscribe using the link in any marketing email.

7. Opting Out of SMS Messages

Reply STOP at any time.
Service-related (non-marketing) messages may still be sent where permitted by law. 

8 .Cookies

You may disable cookies in your browser settings, but some site features may not function properly. 

9. Data Retention

We retain:

• Account records
• Loan inquiry information
• SMS opt-in and opt-out logs
• Communication history

Retention periods follow legal, regulatory, and carrier compliance requirements.
We delete information when it is no longer necessary for business or compliance purposes. 

10. Security

We use administrative, physical, and technical safeguards to protect your information.
However, no method of data transmission or storage is 100% secure, and we cannot guarantee absolute protection. 

11.  Children’s Privacy

Our services are not intended for individuals under 13 years of age.
We do not knowingly collect information from children under 13.
If you believe such information was collected, email info@generedge.com and we will remove it. 

12. Links to Third-Party Sites

Our website may contain links to external websites.
We are not responsible for the privacy practices of those sites.
We encourage you to review their privacy policies. 

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
If changes materially affect your rights, we will notify you by email or by posting a prominent notice on our website.
Your continued use of our services indicates acceptance of the updated policy. 

14. Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us:

GenerEdge, Inc.
Email: info@generedge.com
Website: www.GenerEdge.com